The Real Problem With Annual Sales Goals strategy Jan 26, 2026

Over the last two weeks, my LinkedIn feed has been full of Sales Kickoff posts. It got me thinking about goal cycles.

I like goals.
What I like more is discipline backed by systems that actually get work done.

Back in 2012, when I was running a GTM team, my boss, Peter Weyman, handed me The 12 Week...

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The Difference Between Managing Reps and Building a System That Scales management sales leadership scale-up strategy Sep 16, 2025

Scaling sales teams often make the same mistake:
They try to manage behavior instead of building a system.

Endless one-on-ones, activity policing, skills oversight—it all piles up. Leaders get overwhelmed. Reps feel micromanaged. And performance stalls.

The fix isn’t tighter management. It’s a sys...

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Tom Stearns
9 Years, 9 Lessons - Insights from Scaling GTM Teams
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9 Years, 9 Lessons - Insights from Scaling GTM Teams gtm sales scale-up strategy Oct 21, 2024

After 19 years in tech startups and scale-ups, I transitioned into consulting. Over the past 9 years of working with fast-growing companies, I’ve noticed some consistent obstacles that continuously trip up leaders.

If you’re leading a fast-growing startup, scale-up, or even a mid-market company fac...

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