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Get the tools behind the book.

Click below forĀ FREE access to the full suite of templates mentioned throughout the book (and a few more goodies) including:

  • The ICP Building Template

  • Ā The Persona Building Template

  • Ā The Feature Building Template

  • Ā The Stat Building Template

  • Ā The Story Building Template

  • Ā The Competitor Cheat Sheet template

  • Ā AI Prompts for Writing Cold Email

  • Ā Examples of Personal Videos

  • Ā Editable Excel-Formatted Schedule for Your Team

Plus A Talk-Track Building Template

DOWNLOAD HERE FREE

ICP Builder Kit

$49 USD

Stop guessing your ICP and start prioritizing accounts that convert.

  • Define who actually matters
  • Score accounts
  • Apply firmographic filters
  • Eliminate bad-fit targets.
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Persona Builder Kit

$79 USD

Turn vague personas into usable inputs.

  • Capture real pains
  • Map them to messaging
  • Avoid the generic profiles that kill relevance
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Prospecting Message Kit

$99 USD

Write messages tied to real triggers, not fluff.

  • See what works
  • What fails
  • How to adapt across email, LinkedIn, and calls
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Starter Pack

$149 USD

Includes the all three builder kits

  • ICP Builder Kit
  • Persona Builder Kit
  • Prospecting Message Kit
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Fix your targeting and messaging in one pass.

Everything you need to fix targeting and messaging fast. ICP, personas, and outbound messagesā€”built to work together, not in isolation.