ALIGNING SALES AND MARKETING FOR SUPERIOR RESULTS
WHAT CUSTOMERS SHOULD EXPERIENCE
WHAT USUALLY HAPPENS
Over the last two years, Tom’s work with our marketing and sales teams has been invaluable in improving our penetration of the small business market. Tom brings a rare, in-depth knowledge of both marketing and sales. In particular, he has a unique ability to transform executive strategy into meaningful training for sales reps. His efforts have brought alignment to our marketing and sales organizations, giving them the foresight and understanding needed to execute complex strategic moves – with skill and confidence.
Executive Director NA Marketing, Lenovo