SALES STRATEGY AND
We engaged Tom to help us develop our Sales Development Team. In under 6 months we went from driving 10% of our funnel via the SDRs to over 30% with the same size team. The result was a 30% increase in opportunity volume for the business. Tom continues to work with us to train our rapidly expanding SDR team and to improve the collaboration between marketing and sales.
WHAT I DO
HOW I DO IT
AM I THE RIGHT RESOURCE?
Over the last two years, Tom’s work with our marketing and sales teams has been invaluable in improving our penetration of the small business market. Tom brings a rare, in-depth knowledge of both marketing and sales. In particular, he has a unique ability to transform executive strategy into meaningful training for sales reps. His efforts have brought alignment to our marketing and sales organizations, giving them the foresight and understanding needed to execute complex strategic moves – with skill and confidence.
Executive Director NA Marketing, Lenovo