​​Most sales teams don’t have a prospecting problem.
They have a playbook problem.
Your reps are out there cold-calling, emailing, and spraying messages into the void—while you’re stuck answering the same questions over and over, trying to create consistency out of chaos.
Graphic Sales is a visual, funny, battle-tested method for building a prospecting playbook that works.
Written for sales leaders
This must-have guide walks you through the fundamentals that drive predictable pipeline: defining your ideal customer profile (ICP), clarifying your value, crafting messaging that lands, and executing across cold calls, email, LinkedIn, events, and more.
But this isn’t another dry sales manual.
Each chapter starts with a comic—yes, really, it’s a graphic novel!—then breaks down what to do, why it matters, and how to implement your strategy. Complete with templates, real client examples, and even AI prompts, Graphic Sales helps your team move faster without sounding like robots.
If you want a team that stops guessing, starts executing, and finally runs outbound with discipline and confidence . . .
This is your playbook.
Tom Stearns
Tom Stearns has spent his career building, fixing, and scaling sales and marketing teams. Over the past decade, he’s advised CEOs, CROs, and heads of sales at growth-stage companies through enterprise, helping them build outbound engines, avoid costly mis-hires, professionalize sales orgs, and drive performance through strategy, training, and execution.
His work has directly contributed to eight successful exits (so far), and clients seek him out when something critical isn’t working and they need a clear-eyed, trusted adviser to cut through the noise and get the team unstuck. Tom’s strength lies in blending big-picture strategy with in-the-weeds execution.
He’s the cocreator of Graphic Sales Stories and the founder of a widely used online sales training platform that’s helped hundreds of reps master cold calling, email, discovery, and objection handling (without wanting to gouge their eyes out).
Tom attributes his professional success to a deep-seated determination—the same drive that pushes him to master skateboarding or tackle the technical complexities of the accordion. He is naturally drawn to hobbies that demand intense practice, focus, and unwavering commitment. It’s that focus and determination that helped raise two wonderful kids with his loving wife, Maura.
Peter Cleary
After graduating with a history degree and a mountain of student debt, Peter quickly realized his options were limited: take on even more debt for law school, enter the classroom as a teacher, or dive into the world of sales to finally make some money.
He chose the third path, beginning a career that took him from the grueling world of door-to-door cable sales (which is exactly as fun as it sounds) into the heights of sales management. From there, he transitioned into sales engineering leadership and eventually specialized in building enablement teams, including overseeing IT development.
Having sold through the dot-com bubble and the housing market crash and managed through the COVID-19 crisis, Peter found himself gravitating toward what he loved most, storytelling. After years of reliving horrific yet hilarious lessons from the trenches with his colleague Tom, the two decided to channel those experiences into what is now being heralded as “the only Graphic Sales Storybook on the market!”
Today, Peter credits his career in sales for the life of happiness and joy he shares with his wife and three daughters.
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Eli 5 Stone
Eli 5 Stone is a renowned illustrator, writer, and creative talent whose freelance career gained global attention when he became the sole writer, penciler, and inker for The Tick comic book, succeeding the series’ creator. He has composed illustrations for the autobiographies of Tommy Lee and Eminem, worked extensively with film company Artisan Entertainment, and contributed writing for screen, advertising collateral, and radio campaigns.
His branding and commercial illustration work includes clients such as Honeywell Technologies, Westin Hotels, and Red Robin Restaurants, while he continues to enjoy more personal projects, including commissioned artwork for families and individuals.
Eli is the illustrator behind Graphic Sales Stories, where his distinctive visual style brings written stories to life, translating complex sales and business ideas into clear, memorable visuals.
Outside of illustration, Eli is a sculptor, animator, and prolific photographer.
He lives in Topsfield, Massachusetts, with his wife and two children.
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