The Difference Between Managing Reps and Building a System That Scales management sales leadership scale-up strategy Sep 16, 2025

Scaling sales teams often make the same mistake:
They try to manage behavior instead of building a system.

Endless one-on-ones, activity policing, skills oversight—it all piles up. Leaders get overwhelmed. Reps feel micromanaged. And performance stalls.

The fix isn’t tighter management. It’s a sys...

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Tom Stearns
9 Years, 9 Lessons - Insights from Scaling GTM Teams
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9 Years, 9 Lessons - Insights from Scaling GTM Teams gtm sales scale-up strategy Oct 21, 2024

After 19 years in tech startups and scale-ups, I transitioned into consulting. Over the past 9 years of working with fast-growing companies, I’ve noticed some consistent obstacles that continuously trip up leaders.

If you’re leading a fast-growing startup, scale-up, or even a mid-market company fac...

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