We Almost Named the Book Something Else (And It Would’ve Been a Mistake)

I like process. There I said it. 

There’s something very interesting about how good things get done. 

How you have to allow time and space to be a part of the evolution.

That involving others in your creation helps a tremendous amount. Nothing good is actually created in isolation or by just one person.

That’s sometimes pretty hard if you’re new to creating something. People have opinions and you have to be open to them, not insulted by them.

Here’s the story about how this process played out in the title of our book: Graphic Sales.

It wasn’t that title for about six months.