Two forces make sales–marketing alignment more urgent than any time in my career:

1. Outbound is harder than ever.
Noise is high. Connect rates are low(er). Pure hustle isn’t enough.

2. AI is everywhere.
Your competitors are wiring AI into targeting, enrichment, routing, scoring, messaging, and exec...

AI can send emails.

It can’t save you from your own reply-blackhole.

If you’re using AI to prospect, you need a bulletproof reply-monitoring process.

Speed matters more than most teams think:

• Positive replies: Hit fast → book more meetings.
• Negative replies: Hit fast → win referrals, occasion
...