The Conditions Making Alignment Non-Negotiable
Dec 02, 2025
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Two forces make salesā€“marketing alignment more urgent than any time in my career:
1. Outbound is harder than ever.
Noise is high. Connect rates are low(er). Pure hustle isnā€™t enough.
2. AI is everywhere.
Your competitors are wiring AI into targeting, enrichment, routing, scoring, messaging, and exec...
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