Teams spend a lot of time debating channels.
Cold call vs email vs LinkedIn.
Manual vs AI.
Of course this matters.
But often this debate misses a bigger point.
If your ICP is vague, aspirational, or overly broad, no channel performs well. And reps end up deciding who to go after on their own. Whe...
Most prospecting problems arenā€™t execution problems.
Theyā€™re decision problems.
Before a rep sends an email or makes a call, a few things already determine whether prospecting will work:
- Who the team is targeting
- What problem theyā€™re leading with
- Why a buyer should care now
When those aren...
Storytelling moves deals. You know that already.
But outbounders need shortĀ stories.
Prospects donā€™t have the time or attention for anything drawn out like you might use once a deal is in progress.
Not case studies.
20 seconds. Pain ā†’ Action ā†’ Win.
Reps should have a library of these ready for ca...
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