Why aren’t we debriefing more? deal managment sales leadership sales negotiation Oct 31, 2025

Most teams skip one of the most valuable habits in sales: the post-deal debrief.

Not just for losses — for every deal.

Ask:

  • Why did we win?
  • Why did we negotiate?
  • Why did it take so long to close?
  • Why did we lose?


When you deconstruct deals, you:

  • Raise win rates
  • Speed up cycles
  • Level
  • ...
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