Objections Aren’t the Problem — Your Reaction Is
Dec 03, 2025Cold calls come with objections. Guaranteed.
So stop hoping they won’t show up. Expect them.
That shift alone keeps your heart rate down and stops the panic reflex that wrecks most calls:
voice shoots up, pace accelerates, you ramble, or you tap out early.
Expecting the objection flips the script. You stay steady.
Brush-off objection? Stay calm and ask a different question. Most people fold. Don’t.
Real objection? Even better. Staying composed lets you hear it, understand it, and dig in with a sharp follow-up.
Bottom line:
When you dial, look forward to the objection.
Regulate your reaction and you’re already halfway through the hardest part.
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Illustration by Eli 5 Stone.
Illustration an excerpt from Graphic Sales Stories "The Joy of Cold Calling"
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