Cold calls come with objections. Guaranteed.
So stop hoping they won’t show up. Expect them.
That shift alone keeps your heart rate down and stops the panic reflex that wrecks most calls:
voice shoots up, pace accelerates, you ramble, or you tap out early.
Expecting the objection flips the script. Y...
The greatest asset to any cold caller is…
(sorry, couldn’t resist the dramatic pause)
Research.
Drop a nugget of insight in the first 10–20 seconds and suddenly you’re not “another random caller.” You’re the interesting one.
The best teams either:
- Dig it up themselves and keep it handy (in a ...
It’s not new. But it’s never been more important.
Why?
Because distractions are relentless:
Slack. Teams. LinkedIn. Email. Pop-ins. Notifications. Noise.
Time blocking is how you fight back.
Here’s how to make it stick:
- Coordinate with your team—everyone blocks the same time
- Leaders: Make the ...
Objections are a given when cold calling.
There are two types of objections you receive:
- Brush-offs. These are just ways to get you off the phone. They come almost immediately. “I’m in the middle of something…” “I’m running into a meeting…” “Not interested…” “send me an email…” and other phrases ...
In this episode of the Graphic Sales Stories* podcast, Peter and I explore the ups and downs, and downs, of cold calling. What drove the meaning and lessons behind the comic, "The Joy of Cold Calling" and why despite it all you should keep dialing. We also share quite a few tragic stories of our yea...
When a prospect tells you, "I'm not the right person," how do you respond?
Most reps ask, "Who is?" But on a cold call, credibility is everything—and you might not have earned enough for them to share a name yet.
Here's a better approach: Research the account beforehand and identify potential cont...
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