The Sales Development Playbook
Jan 13, 2026
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Trish Bertuzzi wrote The Sales Development Playbook in 2016 and itā€™s still completely relevant and foundational for understanding how to run Sales Development.
Iā€™ve recommended this to every new SDR manager Iā€™ve coached in the last 10 years and will continue to do so.
Sure a lot has changed in Sal...
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