The Best CEOs Don’t Punish Failure, They Encourage Risk
Sep 29, 2025
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I said to my wife, “Heads up, I’m probably getting fired today.”
She offered some encouragement. I hung up, sweating, and walked to the CEO’s office.
Back up.
I was a marketer at a startup. I had pitched a massive direct mail campaign—$200k+ on one bet. The CEO approved it. I ran with it.
Months o...
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