Stop Pitching. Start Understanding.

Sales isn’t complicated.

It’s just often done backwards.

Most reps rush to pitch before they understand the problem.

Slow down.

Dig in. Ask until you fully grasp what’s broken and what it’s costing them.

Then restate it in plain language:
“It sounds like…. Did I get that right?”

Only after that will it make sense for you to say how your solution helps.

Most reps skip this first step and spend 20 minutes talking about themselves and walk away knowing next to nothing.