LinkedIn or LumpedIn? Are You Standing Out or Blending In?

Think about the last five salespeople who reached out to you on LinkedIn.

Can you remember anything about any of them?

I spend a fair amount of time reviewing sales reps' LinkedIn activity.

And one thing I notice is how much of it looks exactly the same.

The same company content being reposted.

The same connection requests followed immediately by a pitch.

The same "I'd love to learn more about what you're working on" messages.

It's all one big blur.

And I wonder how many reps stop to think about what this looks like from the buyer's side.

They're getting dozens of messages from salespeople who all sound alike.

So how do you stand out?

Have an opinion. Know something about your buyers' world. Share something useful. Ask a question that shows you've done your homework.

And for goodness' sake, sound like an actual human.

LinkedIn gives us an incredible opportunity to get to know our buyers and let them get to know us.

But if you're doing exactly what every other salesperson is doing, you're just LumpedIn with the rest of them.