“It depends.”

A phrase we should hear more often from advisors, consultants, and colleagues.

There’s no universal fix for every business problem. If someone claims there is, they don’t understand how business actually works.

Should you adopt MEDDICC? It depends.

Should account managers sell back to the base or spin up a new role? It depends.

Best way to open a cold call? You guessed it.

Be skeptical of confident answers that come before thoughtful questions.

“It depends” isn’t what we want to hear—but it’s usually the start of a real solution.