Cold calling? Using your homework fast is as important as doing it.
Oct 17, 2025The greatest asset to any cold caller is…
(sorry, couldn’t resist the dramatic pause)
Research.
Drop a nugget of insight in the first 10–20 seconds and suddenly you’re not “another random caller.” You’re the interesting one.
The best teams either:
- Dig it up themselves and keep it handy (in a note)
- Or have AI spoon-feed it to them (also in a note)
Because nothing melts a prospect’s cold exterior faster than:
“Hi Mike, I saw you’ve posted 10+ BDR job openings in the last 60 days…”
instead of
“Hi, can I have 27 seconds of your time?”
Do your homework. Or let AI do it. Just don’t wing it.
Get the SalesEQ™ Newsletter in Your Inbox
If you haven't subscribed yet, drop your email below.
We hate SPAM. We will never sell your information, for any reason.
